Effective Date: July 10, 2025
Last Updated: February 25, 2026

This Privacy Policy explains how CraftUp (“CraftUp”, “we”, “our”, “us”) collects, uses, stores, and protects personal data when you use our mobile app, website, and related services (together, the “Services”).

1. Scope and Data Controller

CraftUp is the data controller for the personal data described in this policy. If you have privacy questions, you can contact us at privacy@craftuplearn.com.

2. Information We Collect

Depending on how you use the Services, we collect:

Account data: email address, login method, and profile information if you sign in through a third-party provider.
Learning and usage data: lesson progress, module completion, and in-app interaction events.
Technical data: anonymous device information, app version, crash data (via Sentry), and product analytics (via Amplitude).
Communication data: messages you send us via support forms or email.

We do not intentionally collect special-category sensitive data (for example health, biometric, or political data).

3. Why We Use Your Data

We process data to:

Create and secure your account.
Track your learning progress.
Improve app performance, reliability, and learning content.
Send service communications, reminders, and onboarding guidance.
Respond to support requests and feedback.
Detect abuse, protect our services, and enforce our terms.

We process data under one or more legal bases, including contract performance (to provide the Services), legitimate interests (security and product improvement), and consent where required.

4. Analytics and Crash Reporting

We use service providers including:

Amplitude: product analytics to understand usage patterns and improve the user experience.
Sentry: crash and performance monitoring to diagnose and fix technical issues.

These providers process data on our behalf under contractual data protection terms.

5. Data Storage and Security

Data is stored using secure infrastructure providers (including Supabase). We apply reasonable technical and organizational safeguards to protect personal data against unauthorized access, alteration, or loss.

6. Communications

We may send:

Push notifications (for example lesson reminders and streak alerts)
Service emails related to your use of the app

You can manage push notification preferences through your device settings. You can opt out of optional emails at any time via the unsubscribe link or by contacting us.

7. Data Retention

We keep personal data only as long as necessary to provide the Services, maintain legal records, resolve disputes, and enforce agreements. If you delete your account or request deletion, we remove or anonymize data unless legal obligations require retention.

8. Sharing and International Transfers

We do not sell personal data. We may share data with processors that help us operate the Services (for example infrastructure, analytics, and support tools). If data is transferred outside your country, we apply appropriate safeguards as required by applicable law.

9. Your Privacy Rights

Depending on your jurisdiction, you may have the right to:

Access your personal data
Correct inaccurate personal data
Request deletion of personal data
Object to or restrict certain processing
Receive a copy of your data (data portability)
File a complaint with a supervisory authority

You can delete your account directly in the app. For data requests, contact:
privacy@craftuplearn.com

10. Children's Privacy

CraftUp is not intended for use by children under the age of 13. We do not knowingly collect personal data from children. If we become aware that a child has provided us with personal information, we will delete it promptly.

11. Changes to This Policy

We may update this policy from time to time. If we make material changes, we will update the date at the top of this page and provide notice in the app or by email when required.

12. Contact

If you have any questions or requests regarding this Privacy Policy, contact us at:
privacy@craftuplearn.com
support@craftuplearn.com